I don’t want to go into to many details as far as which marketing strategies you should choose, but I do want to give you an overview of what your strategy should include.
Target Audience Profile: Something that I have found extremely useful is creating an audience profile for who your target customer/user would be. Creating a factious name, company, position, and interests can help to keep in mind the type of person you are catering to during your strategy creation.
ow that you have your strategy in place, you need to begin delegating responsibilities across your
company or contractors. Everyone that is part of the strategy should know what it is they need to do.
This may include a learning curve and time for training to get everyone up to speed on what it is they
should be doing and the RIGHT way of doing things.
When you are about to move forward, make sure all people involved have the following:
Overall Timeline & Milestones
Individual and Department Action Items
Individual Deadlines & Goals
Follow Up Meetings Scheduled
Some people may need more handholding than others, so make sure there is someone that is leading the
charge and assisting in making sure the strategy and execution is going smoothly.
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